Psychographic Targeting and Behavioral Targeting (by Heidi Tolliver-Walker)
When it comes to understanding your customers and prospects, demographic data is critical. But is it enough? Demographic targeting tells you what someone looks like, but it does not predict what they will buy or what type of messaging is most effective in reaching them. For this, marketers must turn to behavioral and psychographic targeting. This white paper explores the differences between demographic, behavioral, and psychographic targeting.