Web Content Viewer

Actions

Web Content Viewer

Actions
5 Key Trends in Business
Information Management

5 Key Trends in Business Information Management Infographic
Print Evolution
Not Revolution

Print Evolution Not Revolution Infographic
Automation and
Streamlining Business

Automation and Streamling Business
Security: A
Growing Priority

Security:  A Growing Priority
Mobile and Cloud:
The Final Frontier

Mobile and Cloud:  The Final Frontier
Print Cost Tracking is
Opportunity for Saving

Print Cost Tracking is Opportunity for Saving

Click the images to download

Small Feature Multiple CTA Module

Actions

Market Leadership

Canon has earned market-leading positions with key segments of the
industries of which we operate in.

Three Topic Showcase Ribbon

Actions
image Alternate Text

Paper’s Power Play Going Where Digital Can’t, Paper Delivers a Strong, Tactile Experience (by Joann Whitcher)

Digital’s rise as the primary communications tool has had unintended consequences in paper usage. In the world of marketing communications, paper has achieved a certain cachet. The perception among designers and their high-end brand clients is that paper should be used to convey something that is special.

Psychographic Targeting and Behavioral Targeting (by Heidi Tolliver-Walker)

When it comes to understanding your customers and prospects, demographic data is critical. But is it enough? Demographic targeting tells you what someone looks like, but it does not predict what they will buy or what type of messaging is most effective in reaching them. For this, marketers must turn to behavioral and psychographic targeting. This white paper explores the differences between demographic, behavioral, and psychographic targeting.

Don’t Leave Profit on the Table: Selling Promotional Products (by Heidi Tolliver-Walker)

Promotional products are a $24 billion industry. While growth in traditional print has been slowing, IBIS reports that sales of promotional products are on the rise — 2.5% for the past five years (2013-2018).  Promotional products (also called “advertising specialties”) are cost-effective yet high-impact advertising channels that integrate well into traditional print, email, and multichannel campaigns

Web Content Viewer

Actions

Web Content Viewer

Actions

Web Content Viewer

Actions